Welcome to HiLife

Welcome to HiLife – by now we’re hoping that your lovely cat has tried the free sample of HiLife it’s only natural that we popped into your Waitrose online shop (or that you received from a friend).


As a family business, we’ve been making delicious and nutritous pet food and treats for over 35 years. As pet owners ourselves, we know how important tasty wholesome pet food is to you and your family. That’s why we created our HiLife it’s only natural range. It’s made with high quality 100% natural ingredients; the ones that get cats’ purring and dogs’ tails wagging.

The grain free range includes a choice of nutritionally complete and complementary canned and pouch foods, with at least 50% of the named meat or fish in each pack. The cat range also includes our much-loved treats for those special moments with your cat. In fact, our customers love them so much, we’re the number one selling natural cat treat*

Your Sample Explained

The free samples in your pack are only available within Waitrose as part of a multipack. The dog food pouch can be found in The Jelly Collection multipack and the cat pouch sample can be found in The Tuna One multipack. Even better news, we’re pleased to offer both packs with 25% off so it’s a great time to stock up.

Alternatively, our HiLife store sells the full HiLife it’s only natural range for dogs and cats in singles and multiples, allowing you to pick and mix your pets foods or try something new.

Your Opinion Matters

We’d love to hear your opinions on our foods.  Why not leave a review on waitrose.com by clicking here


*Souce: IRI Grocery 52 w/e Value Sales April 2020.