Our Story

We are Assisi Pet Care, owners of the popular HiLife brand of pet food for dogs and cats. With our Head Office situated in the Leicestershire market town of Melton Mowbray.

As pet owners ourselves, we understand just how important our canine companions and feline friends can be.

Our Story

Our Approach

Our Vision

You want the best for your pets and so do we. Our philosophy is to search the world for the finest ingredients, sourcing high quality pet foods and treats. These are all available to you, online and on subscription.

Our Values

As our business continues to grow, the expertise and commitment of the team and business partners we have brought together also grows. Regardless of our growth, our values of being friendly and approachable, delivering high quality products and services, being trustworthy and being innovative will always remain at the core of the business.