Our Story

We are Town & Country Petfoods, owners of the popular HiLife brand of pet food for dogs and cats. Our family-run business is based in Melton Mowbray, a market town in rural Leicestershire.

As pet owners ourselves, we understand just how important our canine companions and feline friends can be. Put simply, our pets are part of the family. It’s why John Parkinson launched the HiLife range of pet food over 30 years ago; providing high quality and tasty meals for the pets we love.

Our Story

Our Approach

Our Vision

You want the best for your pets and so do we. Our philosophy is to search the world for the finest ingredients, sourcing high quality pet foods and treats. For example, our fish products come from Thailand, because that’s where some of the best tuna in the world are found.

Our Success

Our Values

Our business continues to grow because of the expertise and commitment of the team and business partners we have brought together. A larger ‘family’, if you like. Our values help to steer our business decisions.

We are friendly and approachable.

We deliver high quality products and services.

We are knowledgeable.

We are trustworthy.

We are innovative.

Latest competitions

Follow us on Facebook, Twitter and Instagram for our latest competitions.

Win a Curious Cat bundle from HiLife
We are giving one lucky HiLife pal in the UK a chance to win a bundle of our HiLife Tempt Me! Treats and a copy…
Win a bag of our yummy HiLife TREAT ME! Training Treats
We are giving two HiLife friends in the UK the chance to win a bag of our yummy HiLife TREAT ME! Training Treat…
HiLife Feed Me Something Special Competition
We are giving three HiLife friends in the UK the chance to win a 1.8kg bag of our HiLife FEED ME! Something Spe…