Our Story

We are Town & Country Petfoods, owners of the popular HiLife brand of pet food for dogs and cats. Our family-run business is based in Melton Mowbray, a market town in rural Leicestershire.

As pet owners ourselves, we understand just how important our canine companions and feline friends can be. Put simply, our pets are part of the family. It’s why John Parkinson launched the HiLife range of pet food over 30 years ago; providing high quality and tasty meals for the pets we love.

Our Story

Our reputation for being honest, trustworthy and knowledgeable remains at the heart of everything we do. Today our business is run by John’s two sons and his daughter. They are supported by an expert team, some of whom have been with us right from the get-go.

Our business is still growing, reaching a retail sales value of over £40 million in 2019, that's around 50 million HiLife dishes and treats served up every year.

We continue to develop delicious pet food recipes, sourcing exciting new products from around the world. Whether you’re seeking a daily dinner, or a special treat for your pet, you can be sure we put the same care and attention into every meal.

Our Approach

We only use ingredients and factories which meet strict standards for food safety and quality. They are audited to internationally recognised standards, and products must comply with all UK and EU requirements. As well as being visited by us regularly, we also use independent inspectors to assess the factories annually.

Where we can help to influence the sustainability of our supply chain, we do. We were the first UK pet food manufacturer to sign an agreement with the Earth Island Institute to purchase verified Dolphin Safe tuna. You will find us listed on their website.

We manufacture an increasing number of products here in the UK - including our best-seller FEED ME! - where we’ve a long history of supporting local manufacturers to introduce unique production techniques. It’s how we like to do business, bringing our partners with us as we grow.

Our Vision

You want the best for your pets and so do we. Our philosophy is to search the world for the finest ingredients, sourcing high quality pet foods and treats. For example, our fish products come from Thailand, because that’s where some of the best tuna in the world are found.

Our Success

We're proud of our pet food, because it matters. For over 30 years, we've been delighting the nation's pets with nutritious and delicious meals.

Today, you can buy HiLife pet food in all major UK supermarkets including Asda, Morrisons, Sainsbury's, Tesco and Waitrose. You'll also find us at Pets at Home, in local independent pet stores and online.

Our Values

Our business continues to grow because of the expertise and commitment of the team and business partners we have brought together. A larger ‘family’, if you like. Our values help to steer our business decisions.