Our Story
We are Assisi Pet Care, owners of the popular HiLife brand of pet food for dogs and cats. With our Head Office situated in the Leicestershire market town of Melton Mowbray.
As pet owners ourselves, we understand just how important our canine companions and feline friends can be.
Our Story
Our reputation for being honest, trustworthy and knowledgeable remains at the heart of everything we do.
We continue to develop delicious pet food recipes, sourcing exciting new products from around the world. Whether you’re seeking a daily dinner, or a special treat for your pet, you can be sure we put the same care and attention into every meal.
Our Approach
We only use ingredients and factories which meet strict standards for food safety and quality. They are audited to internationally recognised standards, and products must comply with all UK and EU requirements.
Where we can help to influence the sustainability of our supply chain, we do. We sign an agreement with the Earth Island Institute to purchase verified Dolphin Safe tuna. You will find us listed on their website.
Our Vision
You want the best for your pets and so do we. Our philosophy is to search the world for the finest ingredients, sourcing high quality pet foods and treats. These are all available to you, online and on subscription.
Our Values
As our business continues to grow, the expertise and commitment of the team and business partners we have brought together also grows. Regardless of our growth, our values of being friendly and approachable, delivering high quality products and services, being trustworthy and being innovative will always remain at the core of the business.