Our Story

the hilife way.

HAPPY LIFE. HEALTHY LIFE. LOVING LIFE.

After 30 years in business, discover how our HiLife brand has evolved for our pets today.

30 years in business

our hilife history

At HiLife, we know there's nothing greater than seeing those we love, living a life they love. Far more than just animals, our pets are the source - and recipients - of so much joy, love and comfort. And it's our deep-rooted desire to protect and nurture these joyous relationships that led us to create HiLife. In short - we feel the same about our pets as you do. For our likeminded, this is so much more than a job to us - it's our mission. We're 100% committed to researching and developing only the finest, nutrition-packed food for your pets, to help them stay healthier and happier, for longer. Because that's what loving life's all about.

why we do what we do

our ethos

At HiLife, we think our pets' happiness and healthiness are equally important. That's why we spend as much time developing food that tastes great, as we do making sure it contains everything they need. And because we know that nothing matters more to you than what you give your pets (because we feel the same), we put our RDA info front and centre on our packaging - so you can see it, instantly. It's what you care about, and it's what we care about.

our values

As our business continues to grow, the expertise and commitment of the team and business partners we have brought together also grows. Regardless of our growth, our values of being friendly and approachable, delivering high quality products and services, being trustworthy and being innovative will always remain at the core of the business.

pick your pet

are you team cat or team dog?

team cat

Our cats can be very particular when it comes to their food - they know exactly what they want and when they want it!

As true carnivores, cats thrive on the chicken, beef, duck, tuna and seafood. We create dishes tailored to meet your cats needs - from their first kitten food to a wide selection of adult cat recipes and mature cat food dishes; all of which help them stay healthy and active throughout their lives.

Take a look at our HiLife cat food for a tantalising selection of recipes that will keep your feline friend coming back for more.

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